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Module 28 · Level 4 — Expert

Turning Photography Into a Business

You gain the basic business skills needed to earn an income from photography.

14 lessons · 2 h 6 min video · Animation · · 14/14 in English
Recommended prerequisite:
Level 3
  1. 28.1Paths to going professionalIn English10 ways to earn money with photographyClient work, stock, teaching, print sales, content production.9 min
  2. 28.2Finding your nicheIn EnglishWhy does shooting everything hurt you?Specialization brings trust and a higher price.9 min
  3. 28.3PortfolioIn EnglishWhich photos should go into a portfolio?Few and strong: 15 photos chosen for the target client.9 min
  4. 28.4Website and social mediaIn EnglishDoes social media bring clients?Aim for clients, not followers; a showcase and basic SEO.9 min
  5. 28.5PricingIn EnglishHow do you calculate the price of a shoot?Cost + time + value + usage rights.9 min
  6. 28.6Quotes and communicationIn EnglishHow do you give a client a quote?Clear scope, clear delivery date, managing expectations.9 min
  7. 28.7ContractsIn EnglishWhy is a contract essential?Anything not in writing can cause problems.9 min
  8. 28.8DeliveryIn EnglishHow are photos delivered to the client?Online gallery, file sizes and delivery time.9 min
  9. 28.9A professional workflowIn EnglishHow does the work flow from shoot to delivery?Preparation → shoot → backup → culling → editing → delivery → archive.9 min
  10. 28.10Stock photographyIn EnglishCan you earn money from stock photos?Agencies, keywords and competition from AI.9 min
  11. 28.11Competitions and grantsIn EnglishHow do you get your name known?Choosing the right competition and preparing an application portfolio.9 min
  12. 28.12Equipment investment and insuranceIn EnglishWhich equipment should you spend your earnings on?Lenses and light first, then the body; equipment insurance.9 min
  13. 28.13Tax and running a companyIn EnglishWhat official processes does a freelance photographer face?The basic concepts; consult an accountant for decisions.9 min
  14. 28.14The photographer's healthIn EnglishHow does a photographer protect themselves?Ergonomics, eye health and burnout.9 min

Module project

A 15-photo portfolio aimed at a target client, a price list and a sample quote.